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POPUP: Origin Story

Welcome

Welcome to POPUP! We link together artists and venues to set up pop-up galleries. I had the idea to create this company during my freshman year of college. I am a Drawing and Painting major worried about making money after graduation. After I noticed some flaws in traditional methods of selling art, I knew there was a better, easier way to do it.


Selling Art Traditionally

The traditional timeline of selling art is as follows:

  1. Obtain an Art Degree. Preferably an MFA, from an esteemed college.

  2. Move to New York. The only place you’ll find connections.

  3. Sign with prestigious art galleries, and sell to high-up art collectors for thousands of dollars.

Notice any problems with these steps? I did.


Pop-Up Shows’ Advantages

Pop-up shows help eliminate the obstacles of selling art in the highly competitive art world. Heres how:

  1. Anyone can show in a pop-up gallery. It doesn’t matter if you’re a senior in high school, or a recent graduate of Yale. If the venue likes your work and wants to host a show, you’re all set.

  2. The advantage to Pop-up galleries, is that they can be set up anywhere. You don’t have to move to a busy city and worry about how you’re paying rent this month. You don’t have to live in a place with a huge art scene, because unlike traditional galleries, pop-up shows are accessible to everyone.

  3. A great option for up-and-coming artists is pop-up shows, because prices generally cater to the public, not art collectors.

After setting up multiple pop-up galleries myself, I realized its a great option to sell my work and help spread my name. However, there needs to be an easy way for artists and venues to come together, and host a show.


When POPUP Steps In

Now that we know pop-up shows are great for artists, POPUP makes the process of setting one up incredibly easy. Here are the steps:

  1. Create an account, either as an artist or as a host. A host can be anyone wanting to host a show in their venue. Coffee shops, bookstores, storefronts, warehouses, and salons, are just a few examples.

  2. If you’re an artist, post photos of your work that is ready to be sold, and a  brief description of you.

  3. If you’re a host, browse through artist’s profiles and see what catches your eye. Think about what kind of art caters to your space, and what you think your customers would be in interested in. Select an artist, and communicate through POPUP to see if you would be a good fit.

  4. Once the details have been worked out, the host will create an event on the site, and a POPUP representative will assist you throughout the remainder of the process. A small percentage of profits will be commissioned by POPUP.

Its’ our goal to make the process as painless and easy as possibly. To put it simply, we want artists to sell their work and we want venue owners to gain more business.

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